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Hot Dogs for Breakfast: A Marketing Lesson in O&P

Hot Dogs for Breakfast: A Marketing Lesson in O&P
O&P News, July 2017
Elizabeth Mansfield

Yelp. Have you ever used it? Have you “yelped” your company lately? I have to be honest, I do not use Yelp for medical services, but I use it all the time for restaurants. I have found it reliable, especially when you are on the road and do not have a local connection.

I just got back from Pensacola, Fla. The event was a milestone birthday party, and friends and family were gathering for the multi-day celebration. Most of the meals — especially lunch and dinner — were a chance for everyone to get together, so we were not looking for restaurant recommendations.

Meeting News

Speaker: Encourage staff to take ownership, not buy in

March 2, 2017
CHICAGO — O&P employers should include more members of their staff in regular decision-making processes and encourage them to feel a sense of ownership in the…
Marketing with Mansfield

Are You 'Gramming?

O&P News, March 2017
Elizabeth Mansfield
Instagram — a social networking platform for sharing photos — is an underutilized marketing tool. There, I said it. This morning, I logged in and searched…
Cover Story

Ranking the Review: Experts Discuss Employee Evaluation Methods in O&P

O&P News, February 2017
Whether viewed as a formality or an efficient way to keep track of professional goals, performance reviews are likely to remain a part of business for both employees and…
Marketing with Mansfield

Hot Dogs for Breakfast: A Marketing Lesson in O&P

O&P News, July 2017
Elizabeth Mansfield
Yelp. Have you ever used it? Have you “yelped” your company lately? I have to be honest, I do not use Yelp for medical services, but I…

Meeting News

Speaker: Encourage staff to take ownership, not buy in

March 2, 2017
CHICAGO — O&P employers should include more members of their staff in regular decision-making processes and encourage them to feel a sense…

Marketing with Mansfield

Are You 'Gramming?

O&P News, March 2017
Elizabeth Mansfield
Instagram — a social networking platform for sharing photos — is an underutilized marketing tool. There, I said it. This morning, I…

Cover Story

Ranking the Review: Experts Discuss Employee Evaluation Methods in O&P

O&P News, February 2017
Whether viewed as a formality or an efficient way to keep track of professional goals, performance reviews are likely to remain a part of business…

Marketing with Mansfield

Saying Thank You

O&P News, November 2016
Elizabeth Mansfield
We are hurdling toward the end of 2016. It has been an unhappy year if you take all the political, world turmoil and weather catastrophes into…

Individuals who imitate bad behavior of higher-ranking members found less likely receive punishment

October 24, 2016
Recently published results showed individuals who imitated bad behavior committed by higher-ranking members of an organization were less likely to be…

Marketing with Mansfield

Use Treats as Strategic Marketing

O&P News, September 2016
Elizabeth Mansfield
Our neighbor, Agnes, is an expert on cat treats. In our neighborhood, she is the go-to pet sitter. She has a couple of her own cats and is a big…

Marketing with Mansfield

Back to School: It is Time to Clean Up, Clear Out

O&P News, Fall 2016
Elizabeth Mansfield
Summer is over. I know that because I went to Staples yesterday. Shopping during “back-to-school week” at Staples is as bad as shopping…

Cover Story

Bullying in the O&P Workplace

O&P News, June 2016
When a school-age child bullies a peer, the consequences are typically standard — reprimand from an adult and possibly detention. When a…

In the Journals

One-third of female physician–scientists report sexual harassment

May 17, 2016
Nearly one-third of high-achieving female physician–scientists reported experiencing sexual harassment during their careers, according to…

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