Human Resources

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Hot Dogs for Breakfast: A Marketing Lesson in O&P

Hot Dogs for Breakfast: A Marketing Lesson in O&P
O&P News, July 2017
Elizabeth Mansfield

Yelp. Have you ever used it? Have you “yelped” your company lately? I have to be honest, I do not use Yelp for medical services, but I use it all the time for restaurants. I have found it reliable, especially when you are on the road and do not have a local connection.

I just got back from Pensacola, Fla. The event was a milestone birthday party, and friends and family were gathering for the multi-day celebration. Most of the meals — especially lunch and dinner — were a chance for everyone to get together, so we were not looking for restaurant recommendations.

Meeting News

Speaker: Encourage staff to take ownership, not buy in

March 2, 2017
CHICAGO — O&P employers should include more members of their staff in regular decision-making processes and encourage them to feel a sense of ownership in the…
Marketing with Mansfield

Are You 'Gramming?

O&P News, March 2017
Elizabeth Mansfield
Instagram — a social networking platform for sharing photos — is an underutilized marketing tool. There, I said it. This morning, I logged in and searched…
Cover Story

Ranking the Review: Experts Discuss Employee Evaluation Methods in O&P

O&P News, February 2017
Whether viewed as a formality or an efficient way to keep track of professional goals, performance reviews are likely to remain a part of business for both employees and…
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