The Medical Marketing blog focuses on how physicians can leverage the Internet to grow medical practices and apply technology to solve common business problems. The blog is led by Tony Mork, MD, an endoscopic spinal surgeon.

BLOG: What is the best ‘bang’ for your marketing dollar?

December 15, 2016

I want to emphasize the difference between a medical practice and a medical business, and remind you the business side supports the practice. Three legs support all…

BLOG: Is SEO dead?

November 15, 2016

Search engine optimization is not dead, but Google sure gave it a death-rattling blow in September of this year and put dozens of these companies out of business…

BLOG: How do you know your marketing efforts are working?

October 12, 2016

The first thing to remember is a medical business supports a medical practice. Your medical business is comprised of the following three pillars: administration;…

BLOG: Number of new patients is the most important key performance indicator

September 19, 2016

Most physicians have a solid background in science and are grounded in the scientific method as a way to evaluate and guide their medical decisions, but these methods…

BLOG: Enhance your online reputation with a Google business account: Part 3

August 8, 2016

The first step to enhance your reputation is to set up your Google “My Business Account” (https://www.google.com/business/). There is a slight technical…

BLOG: Why you should care what Google thinks about your online reputation: Part 2

July 15, 2016

Google will help promote your practice and do some of your marketing for free, if you know what to do. This is what I refer to as “passive marketing” because…

BLOG: Take charge of your reputation as a doctor

June 15, 2016

Doesn’t it seem odd that you should have to “manage” your reputation as a doctor? The answer to this question is the key to your success — online…

BLOG: Medical business is the platform that supports medical practice

May 16, 2016

Do you have a medical practice or a medical business? The answer to this question is important, because it highlights some of the problems and conflicts medical…

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