In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Each social medium has nuances for interaction

Video blogger Agustin L. Gonzalez, OD, FAAO, said that the beauty of social media- and Internet-based marketing strategies is that each medium has its own unique challenges and ways of engaging and interacting with your target audience.

Platforms can include blogs or microblogs, as well as You Tube and Flickr, where content is exchanged, he said.