In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Use social media to increase your practice's visibility

Agustin Gonzalez, OD, FAAO, tells how he relies on Internet-based marketing strategies.

His office is in a suburban office park, so he has relied on and excelled at social media advertising methods to reach potential patients.