In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Make your website mobile friendly

Agustin L. Gonzalez, OD, FAAO, said more people are looking at your practice’s website using mobile devices and tablets than personal computers or laptops.

Ensure that your phone number and email address are easily accessible, and consider implementing a “Book now” button that is integrated with your electronic medical records.

Disclosure: Gonzalez is a managing partner in