In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Link Facebook, Twitter accounts

Agustin L. Gonzalez, OD, FAAO, recommends linking your Facebook and Twitter accounts so that anything you post on one platform will automatically appear on the other.

He said that on Twitter he follows people involved in his community, such as those in government positions. By linking his accounts, he can establish himself in their eyes as the city’s expert in eye care.