In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

VIDEO: Make social media work for you

Every practitioner should brand his or her name on Facebook, LinkedIn and Twitter, Agustin L. Gonzalez, OD, FAAO, says. “Claim that piece of real estate that involves your brand – it’s where you can shape your brand,” he said. “It’s important to claim that so no one else can.”

Become the expert by showing your knowledge, and remember to be engaging, he added.