In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Why do I need an eye exam?

Blogger Agustin L. Gonzalez, OD, FAAO, said patients who are seeing 20/20 with no signs or symptoms of disease often ask why they need an eye exam.

Gonzalez says to tell them, “Regretfully, most times when your vision becomes blurry, it’s a path of no return. The idea is for us to be able to identify anything at a very early stage to treat it appropriately and effectively.”