CooperVision hosted a roundtable discussion at the American Academy of Optometry meeting featuring eight of the 10 honorees of its Best Practices initiative, in which attendees collaborated over trending topics in the industry.
“The rapidly changing nature of the industry has brought challenges to eye care practices across the nation, but the Best Practices honorees are findings ways to reframe those challenges as opportunities,” Michele Andrews, OD, senior director of professional and academic affairs at CooperVision, North America, said in a press release. “Individually, our honorees are tremendously talented and successful practitioners. Collectively, their brainpower is beyond impressive.”
When addressing the issue of maximizing practice growth, the honorees discussed the balance of number of patients and time spent with patients. Most agreed that revenue increases when patients are receiving better care.
“I need time to talk to my patients about my specialized services,” Gina Wesley, OD, FAAO, of Complete Eye Care of Medina, said in the release. “When I allowed myself to see a higher number of patients, my profitability was down. Now I see — at most — 15 patients per day.”
One honoree mentioned that it is also important to take time not seeing patients to work on growing your practice.
The honorees also shared how they interact with community, specifically through philanthropic efforts. One honoree sponsors an in-house one-for-one eye wear giving program, and another sponsors local sports teams in her community as well as the charity Toys for Tots.
The roundtable also discussed approaches to clinical practice from diet and alternative medicine to preventive care.
“Patients are looking to us for answers, and there are natural ways to treat eye conditions — from dry eye to macular degeneration,” Britney Caruso, OD, FAAO, of Caruso Eye Care, said in the release. “Providing this level of care is what sets us apart and makes us special as optometrists.”
CooperVision said it will announce next year’s Best Practices honorees in early 2018.