Serial entrepreneur Troy Hazard and Andrew Neukirch, OD, shared their perspectives on how to embrace and overcome the challenges eye care providers face in the rapidly evolving world of optometry, as part of a new speaker series sponsored by CooperVision at SECO 2017 in Atlanta.
They said the key to long-term success in optometry is to focus on the bigger picture.
During the presentation, Hazard took attendees through several methods for fostering ongoing success within a business, according to a press release from CooperVision.
From altering one’s mindset, to shifting from a focus on cost to a focus on value, to changing overall approach, Hazard shared how his varied experiences in the business world have allowed him valuable insight into the workings of organizations and the minds of customers.
“In day-to-day life, it is so easy to focus on the next patient, the next email, the next phone call, the next staff member. We’re overwhelmed, so we only look at the next thing we need to do,” Hazard said in his presentation, according to the release. “But to be successful — now and into the future — you have to go back to your practice and stop looking at what is close. Look at what is further out.”
Neukirch highlighted leveraging these concepts in his own practice at Carillon VisionCare in Glenview, Ill.
“In the field of optometry, there is no question that the ground is moving beneath our feet, but there is reason to have a positive outlook on our profession,” Neukirch said.
Neukirch also identified some of the current trends in optometry and the opportunities they present to practices, including comanagement, myopia control, daily disposable contact lenses and subscription contact lens delivery models such as LensFerry S, according to the release.