In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Write prescriptions to get more samples

Video blogger Agustin L. Gonzalez, OD, FAAO, said optometrists will receive more samples from pharmaceutical companies if they write prescriptions.

These companies gather data on the prescription-writing habits of individual optometrists and will be more likely to visit you and provide samples if you are prescribing medications to your patients, he said.