In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Compete effectively with social media

Agustin L. Gonzalez, OD, FAAO, advises optometrists to inform, educate and engage patients through the use of social media.

“If you’re not providing that to your patients, somebody else will,” he said. “Remind them why they should trust you as opposed to going somewhere else.”