Eye care is often neglected in this age of convenience, and as health tech start-ups pursue direct-to-consumer models, the role of eye doctors and eye health is being deprioritized, according to a white paper recently released by Sightbox.

“Eye health is deprioritized in busy lives and busy schedules, with the result being ... that people are missing out on much-needed preventive care, with the result in all too many cases being long-term health consequences,” the white paper stated.