NEW ORLEANS – RightEye launched the Functional Vision EyeQ for measuring dynamic vision skills, here at SECO.
RightEye chief marketing officer Daniel Heimlich told Primary Care Optometry News that the Functional Vision EyeQ is designed for all patients.
“Many patients don’t recognize they have an issue,” he said. “Fatigue, peripheral vision issues, trouble reading. They’re good enough – their visual acuity is 20/20 – but something is not right.”
The automated test allows optometrists to objectively identify eye movement issues that are connected to brain health, the company said in a press release. Then the Functional Vision EyeQ automatically recommends computer-based exercises for patients to do at home under the supervision of their optometrist.
“This is a huge opportunity for primary care optometrists to expand their services,” Heimlich said. “We’ve recommended that they offer it to all patients. We provide guidance on changing workflow and making it part of pretesting.”
The Functional Vision EyeQ uses “gamified tests” to identify issues with eye alignment, eye teaming, depth perception, object tracking, gross visual motor and visual perception, and integration, according to the release.
The company described the device as, “not much bigger than a laptop,” and said it works wired or wirelessly and can be operated by any office personnel.
Heimlich also told PCON that the company is launching Business in a Box, which contains, “all you need regarding offering these new types of services to patients, with guidelines on how to incorporate the test into the practice’s work flow. The box contains a work flow checklist, patient questionnaires, handouts and marketing plans.
“We want to help optometrists see a return on their investment,” Heimlich said. – by Nancy Hemphill, ELS, FAAO
Disclosure: Heimlich is employed by RightEye