Agustin Gonzalez

Social Media and the OD

Dr. Gonzalez shares ways to communicate with patients and effectively market your practice.

Social Media and the OD

Target your online marketing to highlight your specialties

Primary Care Optometry News, April 2017
Agustin L. Gonzalez, OD, FAAO
Marketing tips are available everywhere, and they are fundamental to growing your practice. For the do-it-yourself crowd, the Internet alone is …
Social Media and the OD

Establish a presence on patient review websites

Primary Care Optometry News, October 2016
Agustin L. Gonzalez, OD, FAAO
Who has not experienced the joy of receiving a positive five-star review, gleefully thinking that you are doing everything right, only to then obsess…
Social Media and the OD

Make the most of social media marketing

Primary Care Optometry News, August 2016
Agustin L. Gonzalez, OD, FAAO
It is time to face some facts: More than 70% of the population in your city, county and state is involved in one way or another in social media. Time…
Social Media and the OD

ZocDoc can help fill your appointment schedule

Primary Care Optometry News, July 2016
Agustin L. Gonzalez, OD, FAAO
I am often asked if I recommend the appointment facilitator ZocDoc. ZocDoc is a health care marketing service that enables patients to schedule an…
Social Media and the OD

How to create optimized content for your website

Primary Care Optometry News, June 2016
Agustin L. Gonzalez, OD, FAAO
Much has been said of search engine optimization, but in an effort to help optometrists understand and be knowledgeable consumers, here I will define…
Social Media and the OD

Resolve conflict before it leaves your office

Primary Care Optometry News, March 2016
Agustin L. Gonzalez, OD, FAAO
Bad reviews result from an unresolved conflict that causes a person to be angry enough to shout it out to the cyber world. The reality is that…
Social Media and the OD

Use SMM to reach potential patients before they look for you

Primary Care Optometry News, February 2016
Agustin L. Gonzalez, OD, FAAO
Having spent some time lecturing with colleagues and discussing social media, it is fascinating to learn how many ODs are using it to market, improve…
Social Media and the OD

Think Twitter, communicate better

Primary Care Optometry News, October 2015
Agustin L. Gonzalez, OD, FAAO
I have no doubt that using Twitter has made me a better communicator. Communication is key to any type of human interaction, and there is nothing…
Social Media and the OD

Get the most from your email marketing campaign

Primary Care Optometry News, August 2015
Agustin L. Gonzalez, OD, FAAO
So, you have decided to start your email marketing campaign. You chose the perfect template, you customized your marketing message and you are…
Social Media and the OD

Leverage technology to target your message

Primary Care Optometry News, May 2015
Agustin L. Gonzalez, OD, FAAO
I have been asked: How did Warby Parker receive Fast Company’s #1 “most innovative company” award, beating out organizations such as Apple, Google…