In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board. Access his website, “The Social OD,” by clicking here.

BLOG: Facebook advertising is powerful, individualized

April 25, 2017

With Facebook ads, you can individualize your message, according to Agustin L. Gonzalez, OD, FAAO, who advertises to a 15-mile radius from his office. “The idea…

BLOG: Video - Facebook advertising may be more precise than Google

March 21, 2017

The Facebook advertising platform is more powerful and direct in finding targeted, relevant customers, says Agustin L. Gonzalez, OD, FAAO. The platform helped him…

BLOG: OD recommends Adwords over Facebook advertising

February 15, 2017

Agustin L. Gonzalez, OD, FAAO, shares his experience with advertising a frame line using Facebook, indicating that it was unsuccessful. “In my experience, it…

BLOG: Ensure that online, physical presence match

January 25, 2017

It’s important to live up to the expectation you set regarding your office and employees on your website, according to Agustin L. Gonzalez, OD, FAAO. “If you…

BLOG: What is the value of a Facebook like?

January 5, 2017

With Facebook, “it’s not about popularity, it’s about value,” Agustin L. Gonzalez, OD, FAAO, says. Advertise to people who can use your services…

OD recommends using simple, effective language with patients

December 19, 2016

Agustin L. Gonzalez, OD, FAAO, says most of his fourth-year interns get too technical when talking to patients. "Patients just want to know in layman’s terms what…

BLOG: Bridge of trust

September 14, 2016

"Your patients do not really know you. So in a short amount of time," Agustin L. Gonzalez, OD, FAAO, suggests, "you have to create a bridge of trust that will be…

BLOG: Make the most of Google Adwords

August 25, 2016

“One of the biggest problems I see within Google Adwords is that optometrists advertise across a broad regional area,” says blogger Agustin L. Gonzalez, OD

BLOG: Use Facebook’s marketing tools to target your ideal audience

July 22, 2016

“The powerful thing about social media marketing is using the statistics that Facebook allows for you to target the clientele you want to…

BLOG: What do patients want to hear?

June 27, 2016

Blogger Agustin L. Gonzalez, OD, FAAO, discusses the top two areas that patients are most curious about when it comes to their vision health. In talking to a patient…