In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Write prescriptions to get more samples

February 7, 2018

Video blogger Agustin L. Gonzalez, OD, FAAO, said optometrists will receive more samples from pharmaceutical companies if they write prescriptions. These companies…

BLOG: Link Facebook, Twitter accounts

January 8, 2018

Agustin L. Gonzalez, OD, FAAO, recommends linking your Facebook and Twitter accounts so that anything you post on one platform will automatically appear on the other. He…

VIDEO: Make social media work for you

November 28, 2017

Every practitioner should brand his or her name on Facebook, LinkedIn and Twitter, Agustin L. Gonzalez, OD, FAAO, says. “Claim that piece of real estate that…

BLOG: Make your website mobile friendly

September 1, 2017

Agustin L. Gonzalez, OD, FAAO, said more people are looking at your practice’s website using mobile devices and tablets than personal computers or laptops. Ensure…

BLOG: Compete effectively with social media

August 14, 2017

Agustin L. Gonzalez, OD, FAAO, advises optometrists to inform, educate and engage patients through the use of social media. “If you’re not providing that to…

BLOG: Use social media to increase your practice's visibility

July 14, 2017

Agustin Gonzalez, OD, FAAO, tells how he relies on Internet-based marketing strategies. His office is in a suburban office park, so he has relied on and excelled at…

BLOG: Facebook advertising is powerful, individualized

April 25, 2017

With Facebook ads, you can individualize your message, according to Agustin L. Gonzalez, OD, FAAO, who advertises to a 15-mile radius from his office. “The idea…

BLOG: Video - Facebook advertising may be more precise than Google

March 21, 2017

The Facebook advertising platform is more powerful and direct in finding targeted, relevant customers, says Agustin L. Gonzalez, OD, FAAO. The platform helped him…

BLOG: OD recommends Adwords over Facebook advertising

February 15, 2017

Agustin L. Gonzalez, OD, FAAO, shares his experience with advertising a frame line using Facebook, indicating that it was unsuccessful. “In my experience, it…

BLOG: Ensure that online, physical presence match

January 25, 2017

It’s important to live up to the expectation you set regarding your office and employees on your website, according to Agustin L. Gonzalez, OD, FAAO. “If you…