In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board.

BLOG: Why do I need an eye exam?

October 26, 2018

Blogger Agustin L. Gonzalez, OD, FAAO, said patients who are seeing 20/20 with no signs or symptoms of disease often ask why they need an eye exam. Gonzalez says to…

Offer vision, optical, medical in your practice

September 4, 2018

Video blogger Agustin L. Gonzalez, OD, FAAO, said the best way patients can ensure their eyes are taken care of is to go to a practice that offers vision, optical and…

BLOG: Each social medium has nuances for interaction

June 8, 2018

Video blogger Agustin L. Gonzalez, OD, FAAO, said that the beauty of social media- and Internet-based marketing strategies is that each medium has its own unique…

BLOG: Write prescriptions to get more samples

February 7, 2018

Video blogger Agustin L. Gonzalez, OD, FAAO, said optometrists will receive more samples from pharmaceutical companies if they write prescriptions. These companies…

BLOG: Link Facebook, Twitter accounts

January 8, 2018

Agustin L. Gonzalez, OD, FAAO, recommends linking your Facebook and Twitter accounts so that anything you post on one platform will automatically appear on the other. He…

VIDEO: Make social media work for you

November 28, 2017

Every practitioner should brand his or her name on Facebook, LinkedIn and Twitter, Agustin L. Gonzalez, OD, FAAO, says. “Claim that piece of real estate that…

BLOG: Make your website mobile friendly

September 1, 2017

Agustin L. Gonzalez, OD, FAAO, said more people are looking at your practice’s website using mobile devices and tablets than personal computers or laptops. Ensure…

BLOG: Compete effectively with social media

August 14, 2017

Agustin L. Gonzalez, OD, FAAO, advises optometrists to inform, educate and engage patients through the use of social media. “If you’re not providing that to…

BLOG: Use social media to increase your practice's visibility

July 14, 2017

Agustin Gonzalez, OD, FAAO, tells how he relies on Internet-based marketing strategies. His office is in a suburban office park, so he has relied on and excelled at…

BLOG: Facebook advertising is powerful, individualized

April 25, 2017

With Facebook ads, you can individualize your message, according to Agustin L. Gonzalez, OD, FAAO, who advertises to a 15-mile radius from his office. “The idea…