Opinion

Columns/Features

Social Media and the OD

With Agustin Gonzalez, OD

Dr. Gonzalez shares ways to communicate with patients and effectively market your practice.

Medicare Coding

With Charles Brownlow, OD

Dr. Brownlow offers advice on navigating the complexities of proper coding and Medicare regulations.

Glaucoma Perspectives

With Murray Fingeret, OD

Dr. Fingeret analyzes the direction of glaucoma management.

What's Your Diagnosis?

With Leo P. Semes, OD

Editor Leo P. Semes, OD, solicits authors with actual cases challenging readers to make the diagnosis based on clinical findings.

From The Editor

With Michael D. DePaolis, OD, FAAO

PCON Editor Dr. DePaolis shares his perspectives on each issue's editorial coverage.

Tax Tips for the OD

With Mark E. Battersby

Tax law interpreted and applied to the optometric practice.

Perspectives on Glaucoma

Members of the Optometric Glaucoma Society discuss recent research and its relevance to clinical practice.

Worth Building

With Kenneth W. Rudzinski, CFP, CRCP, CLU, ChFC, CASL, CAP

Mr. Rudzinski provides tips on investments and retirement planning.

Bloggers

Most Recent

In his videos, Agustin L. Gonzalez, OD, FAAO, advises optometrists on communicating with patients and effectively marketing the private practice through the use of social media. Gonzalez is in private practice in Dallas, serves as adjunct faculty at InterAmerican University and is a member of the Primary Care Optometry News Editorial Board. Access his website, “The Social OD,” by clicking here.

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BLOG: Compete effectively with social media

August 14, 2017
Scott A. Edmonds, OD, FAAO, focuses his blog on the role of the optometrist in health care reform – moving from primary eye care to primary health care. He is the chief medical officer of MARCH Vision Care, the co-director of the Low Vision/Contact Lens Service at Wills Eye Institute in Philadelphia and a member of the Primary Care Optometry News Editorial Board. 

Disclosure: Edmonds is a consultant for March Vision and OcuHub.

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BLOG: Fixing the Affordable Care Act

August 9, 2017
John A. Hovanesian, MD, FACS, focuses his blog on real-world comanagement cases with valuable take-home messages. Dr. Hovanesian is a specialist in cornea, external ocular disease and refractive and cataract surgery with Harvard Eye Associates in Laguna Hills, Calif., a clinical instructor at UCLA Jules Stein Eye Institute and a member of the Primary Care Optometry News Editorial Board.
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BLOG: Approved products for challenging cases needed

August 8, 2017

In his blog, Doug Rett, OD, FAAO, digs deeper into questions every eye doctor has had at one point in his or her career. He sees patients and works with students and residents at the optometry clinic for the VA Boston Healthcare System and will use his blog to bring the teaching points he sees in clinic to a larger audience. Contact him at doctorrett@gmail.com.

Disclosure: Rett has no relevant financial disclosures.

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BLOG: How the lamina cribrosa changes with glaucoma – part 2

July 26, 2017
John A. Hovanesian, MD, FACS, focuses his blog on new technologies and innovations and how ophthalmic practices can best incorporate them to benefit patients.
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BLOG: Do you really expect me to open the posterior capsule?

June 14, 2017
Savak "Sev" Teymoorian, MD, MBA, focuses his blog on the latest glaucoma medications, treatment strategies and surgical advances.
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BLOG: Using ERG to be proactive as opposed to reactive in glaucoma

January 27, 2017

Gary L. Morgan, OD, focuses his blog on AMD prevention, strategies for monitoring patients with AMD, the effects of blue light on the retina and mitigating the unforeseen effects of technology on vision and overall health. He is in private practice at Eye Tech Associates in Arizona.

Disclosure: Morgan is an advisory board member for Arctic Dx, MacuHealth and Signet Armorlite.

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BLOG: Light exposure – wavelength, timing, moderation, diligence

January 24, 2017
John B. Pinto, Practice Consultant and OSN Section Editor, focuses his blog on ophthalmic strategic planning, economics and benchmarking, marketing, cost containment, revenue enhancement, physician leadership and personnel/physician career development issues.
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BLOG: Practice mergers as a tool for augmenting profits, part 1

December 16, 2016
Darrell E. White, MD, is the founder of Skyvision Centers in Ohio. His blog for Ocular Surgery News will focus on issues related to dry eye disease.
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BLOG: Multi-dose Restasis enters the fray

November 22, 2016

Helgi David Björnsson, MD, a YO member of the OSN Europe Edition Board, focuses his blog on online resources for learning and sharing information and ideas in ophthalmology. Each month, one website or other digital resource will be presented and explored in depth.

Questions and comments are welcome.

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BLOG: Online training course helpful in evaluating optic disc changes

October 31, 2016

Priya Narang, MS, focuses her blog on complex cataract surgery cases, new techniques and innovations, along with unique case reports.

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BLOG: Traumatic pseudophacocele

July 13, 2016
Ron Rosa, OD, has practiced optometry in North County and Encinitas, Calif., for more than 25 years and was named the Patients’ Choice Award winner for Encinitas optometrists. His blog offers advice on relating to patients, keeping them happy and being a likable doctor. Visit his website by clicking here.
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BLOG: How to break bad news to patients

January 8, 2016

In her video blog series, "Bridging the reimbursement gap," Cynthia A. Matossian, MD, discusses adding ancillary services and products to increase revenue in a private practice.

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BLOG: Bridging the reimbursement gap, part 15

December 21, 2015

The blog will present informative and educational content on all aspects of patient financing within health care practices.

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BLOG: Patient financing also can be used as a marketing tool

August 3, 2015
Patellofemoral Update focuses on the causes, prevention and treatment of patellofemoral disorders. The blog is sponsored by The Patellofemoral Foundation whose mission is to improve the care of individuals with anterior knee pain through targeted education and research. The Patellofemoral Foundation offers additional online education resources on its website.
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BLOG: Health care providers need to consider options offered by patient financing programs

July 1, 2015
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