UK’s Waldo launches contact lens e-commerce service

Ashleigh Hinde, CEO
Ashleigh Hinde

Waldo, a new e-commerce venture in the U.K., launched this week, delivering daily contact lenses direct to the consumer via an online shopping experience.

“Similar to e-commerce brands such as Warby Parker, who sells affordable designer glasses online, and SIMBA, who produces affordable premium mattresses with a next-day delivery, Waldo has emerged as an industry innovator with the same ambition,” according to the press release from the company.

Waldo is the brainchild of Ashleigh Hinde, a 28-year-old Harvard graduate.

The company reported that it delivers high-quality products direct to consumers without the mark-up by taking less margin and cutting out the middle man.

Waldo also features an in-house optometrist to provide expert advice.

To place an order, customers need to provide prescription details, or Waldo will arrange for an eye examination for patients.

Ashleigh Hinde, CEO
Ashleigh Hinde

Waldo, a new e-commerce venture in the U.K., launched this week, delivering daily contact lenses direct to the consumer via an online shopping experience.

“Similar to e-commerce brands such as Warby Parker, who sells affordable designer glasses online, and SIMBA, who produces affordable premium mattresses with a next-day delivery, Waldo has emerged as an industry innovator with the same ambition,” according to the press release from the company.

Waldo is the brainchild of Ashleigh Hinde, a 28-year-old Harvard graduate.

The company reported that it delivers high-quality products direct to consumers without the mark-up by taking less margin and cutting out the middle man.

Waldo also features an in-house optometrist to provide expert advice.

To place an order, customers need to provide prescription details, or Waldo will arrange for an eye examination for patients.