October 19, 2017
As a marketer focused on bringing ophthalmic medical devices to market, collaboration has become my best friend. However, I sense it is becoming such a popular buzzword that it’s in danger of becoming just lip service. Everyone is beating the collaboration drum, but are we actually putting it into practice? More importantly, are we teaching staff how and when to collaborate? If you answered “no” to one or both questions, continue reading to learn why I believe collaboration is a best friend for any person or ophthalmology practice desiring growth.