Paul M. Stubenbordt focuses his blog on what steps a practice can take to optimize traditional and Internet marketing, public relations, social media as well as non-traditional marketing tactics that can help maximize your current practice development program.

Yes, everyone is judging you: The world of online reviews

September 21, 2011

According to a recent survey by Opinion Research Corporation, more than two-thirds of respondents depended on online review sites when looking to purchase a particular…

Google Places: How does this change your online marketing?

April 12, 2011

Nearly 40% of all online searches in 2010 were geographically targeted — ie, users would enter the city, state or region in addition to what they were looking for (eg…

We don't negotiate with terrorists (but we might negotiate with you)

December 3, 2010

Recently I participated in giving an education talk on LASIK and premium IOL business development. During that talk, the attendees were able to ask the panel of speakers…

Finding the perfect fit: A lesson from a shoe store

August 30, 2010

If you live in the Dallas area, you've heard of the shoe store I'm about to talk about. It's called Luke's Locker. They specialize in selling running equipment, but…

Marketing your LASIK practice this summer

July 7, 2010

Prepare for a summer slowdown.

As seen on TV

March 17, 2010

There's something to say for the title of this blog. Like no other medium, people really do believe what they see on TV. Want to become a celebrity doctor? Advertise on…

Media plan for radio

January 27, 2010

Radio continues to be one of the most effective mediums. The greatest thing about radio is that it is inexpensive, creates an impact and is effective. You can also reach…

An introduction to choosing the right media plan

January 8, 2010

Happy new year!

Setting a marketing budget for 2010

November 23, 2009

Many practices ask me, "What should I spend on marketing?" Some consultants might give the same number to anyone who asks, a generic $10,000, $50,000, $100,000 or what…