Paul M. Stubenbordt focuses his blog on what steps a practice can take to optimize traditional and Internet marketing, public relations, social media as well as non-traditional marketing tactics that can help maximize your current practice development program.

BLOG: Core values and behaviors

August 26, 2015

Recently, I visited a practice with an interesting corporate culture based on a number of core behaviors. These core behaviors were agreed upon by the staff and…

BLOG: Don’t lose your SEO: Google’s new mobile deadline is April 21

March 22, 2015

Last year, consumers accessed websites on tablets and smartphones more frequently than on desktop or laptop computers. Search engines notice this — you can think of…

The importance of a great surgical counselor in your cataract practice

November 13, 2014

One of the most valuable employees in modern ophthalmology is the surgical counselor. Not having the right person could cost your practice by not optimizing patient…

Your website SEO may need a check-up

July 16, 2014

Recently I received an email from a practice in New York that had let its search engine optimization, or SEO, slip very dramatically during the last few years. I asked…

Creative vs. effective marketing

April 16, 2014

Creative marketing and effective marketing are, unfortunately, not one and the same. Creative marketing is just that, creative. It’s artistic or clever or funny…

What the latest evolution in the Google search algorithm means for online advertising in 2014

March 18, 2014

Penguin, Panda and Hummingbird, oh my! Just when you thought you were getting the hang of how Google’s search algorithms of Panda and Penguin worked, Google turned…

The silver surfers are hitting the Web

April 1, 2013

A few weeks ago, I was talking to a client in the Midwest. The marketing director was looking for something fresh for social media, and I suggested a campaign for…

FDA cracks down on LASIK advertising

January 14, 2013

On Dec. 18, the FDA sent out another round of warning letters to LASIK surgeons in California, Indiana, Florida, Texas and Georgia about their ads being misleading and…

Creating brand consistency

July 17, 2012

Ever wonder how Starbucks did such a great job with branding? Have you noticed the little things? Ever wonder how Apple is so recognizable? Have you noticed the little…

When customer service is not enough

April 30, 2012

Recently, there has been a lot of talk about customer service. I too have written many articles on this topic and advised many clients to take the necessary steps to…