Paul M. Stubenbordt focuses his blog on what steps a practice can take to optimize traditional and Internet marketing, public relations, social media as well as non-traditional marketing tactics that can help maximize your current practice development program.

BLOG: Elective patient conversion transformation

April 5, 2019

In 2006, I was working as a surgical counselor at a practice in Indiana. I had a patient who was –9 D come in for a LASIK evaluation. Her corneas were 650 µm, but…

BLOG: Marketing tactics for 2019

February 13, 2019

2019 is in full swing, and now is a great time to re-evaluate and reassess your marketing techniques for your practice. With the speed that marketing is progressing and…

BLOG: How voice search affects SEO in your eye care practice

August 15, 2018

Gone are the days of flip phones and hand-held bricks. Ever since the first-generation iPhone came out in 2007, smartphones have taken over the cellular world. Having a…

BLOG: An easy way to violate HIPAA

April 10, 2018

The Health Insurance Portability and Accountability Act has been something many practices have struggled to remain compliant with since its introduction in 1996. Many…

BLOG: Are QR codes still useful?

August 30, 2017

A QR, or quick response, code is a two-dimensional matrix barcode used for storing information, and it is readable by the camera on a smartphone. Essentially, a user…

BLOG: Your premium cataract discussion

July 28, 2017

What is a premium cataract practice? From my experience, a premium cataract practice consists of a surgeon who offers premium lens options and…

BLOG: Three marketing strategies from 2016 to help your practice in the new year

January 4, 2017

1. Facebook c heck-in and free Wi-Fi If you have tried to connect with your patients on Facebook, you probably have learned that it’s…

BLOG: Optometric referral development

August 29, 2016

Approximately 70% of eye care-related problems, such as cataracts, are seen by an optometrist. As we all know, optometrists work with ophthalmologists to refer surgical…

BLOG: Internal marketing — Patient recall methods

March 14, 2016

Marketers know it is much easier to sell to a current customer than get a new one to walk in the door. In one recent study, businesses with a 40% level of repeat…

BLOG: Internal marketing — Maximizing your patient waiting room

March 3, 2016

Once you’ve created a phone system that ensures your office is presenting a positive first impression, the next step toward improving your internal marketing is to…