Paul M. Stubenbordt focuses his blog on what steps a practice can take to optimize traditional and Internet marketing, public relations, social media as well as non-traditional marketing tactics that can help maximize your current practice development program.

FDA cracks down on LASIK advertising

On Dec. 18, the FDA sent out another round of warning letters to LASIK surgeons in California, Indiana, Florida, Texas and Georgia about their ads being misleading and not having sufficient information about potential risks and associated side effects involving laser vision correction.