Health Promotion Program for Older Adults: A Planning and Management Guide, Kimble CS, Longe ME, Chicago, American Hospital Publishing, Ine, 1989,411 pages, paperbound.
This book elaborates on the implementation of weltness programs for the elderly in six profile hospitals (Vermont, Illinois, Arizona, California, and Rorida). The authors provide excellent detail of the planning, development, and implementation of the programs. This book presents a comprehensive method for the development of hospitalbased health promotion programs for the elderly.
The book begins by addressing marketing strategies and continues with goal setting, program planning, learning process, organizational placement, staffing and training, finances, promotion, and evaluation. The authors are painstaking in their completeness of the process. They have provided many charts that point out the advantages and disadvantages of certain techniques.
Each chapter contains charts and tools used by the profile institutions as part of the development and evaluation of their programs. These are valuable in assisting others who might be planning similar programs. Appendices are also included that give information on where to get additional assistance on resource organizations and packaged health promotion resources.
This book is easy to read and it contains many helpful charts and tools. The market principles presented would be appropriate to any type program being considered. This book would be helpful to all hospitals that are considering a new program, and especially a program related to the elderly.