"SILVER PAGES" TO OFFER DISCOUNTS TO NATION'S ELDERLY
Washington, DC - Plans to introduce a new type of classified advertising directory - a directory that lists companies and businesses providing discounts and special offers to senior citizens - were announced by Southwestern Bell Media, the publishing arm of Southwestern Bell Publications.
Called the Silver Pages, the directory will be introduced over the next two years in approximately 110 U.S. cities. The program was developed with the help of the National Association of Area Agencies on Aging (NAAAA) and various state and local Area Agencies on Aging.
The Silver Pages will describe local services available to senior citizens and provide information about local, state, and national senior citizen programs.
AD COSTS FOR CARE SOAR WITHOUT RESEARCH
Washington, DC - Costs of caring for Alzheimer's disease sufferers could soar to $750 billion by the year 2030 if researchers do not increase studies into the origin of the fatal brain disease, Jerome Stone, president of the National Alzheimer's Disease and Related Disorders Association (ADRDA), said at a recent two-day conference here.
Encouraging research in Alzheimer's disease, the National Institutes of Health recently designated five new national centers.
The program's $3.5 million first year budget, Dr. Brandt said, will increase to $16.6 million for the five centers by the end of this decade.