Journal of Gerontological Nursing

NEWS 

"New Age Radio" Series Geared to Older Americans

Abstract

Health care and related issues for older Americans form the basis for "New Age Radio," the newly developed national radio series produced by Jameson Broadcast, Inc.

The series features Ed and Irene Martin, a retired couple, as hosts who offer candid, helpful advice and conversation on the major concerns of growing older: health care maintenance and better financial planning. Subjects of the broadcasts will include alternate health care systems, food and drug interaction, doctor-patient communications, medi -gap insurance, nutrition, and health services and benefits. Ed and Irene also will discuss consumer economics, preretirement planning, alternatives for supplemental income, retirement lifestyle, loss of a spouse, and legal aid.

The original pilot for the "New Age Radio" series was developed as a service for the State of Ohio Commission on Aging. Over 100 stations throughout the State of Ohio aired the programs daily from June to November 1980. The program elicited tremendous réponse from both stations and listeners, and led to the production of the new 1981 national series sponsored by Nationwide Insurance. The new series will be aired in 25 states.

Ed and Irene offer encouragement and friendship to listeners as they talk about life from a new, older perspective. Each program concludes with an invitation from Ed and Irene to write them in care of the station with questions, concerns and suggestions. All correspondence is answered.

"The show's three-minute format is an up-date of the very conversational, intimate, 'across-the-breakfast-table,' husband and wife talk shows our listeners may be familiar with from an earlier era in radio," says Trulee Burns, creator of the series and vice-president of Jameson Broadcast, Inc.

For further information regarding the series, contact Jameson Broadcast, 614/476-4424.…

Health care and related issues for older Americans form the basis for "New Age Radio," the newly developed national radio series produced by Jameson Broadcast, Inc.

The series features Ed and Irene Martin, a retired couple, as hosts who offer candid, helpful advice and conversation on the major concerns of growing older: health care maintenance and better financial planning. Subjects of the broadcasts will include alternate health care systems, food and drug interaction, doctor-patient communications, medi -gap insurance, nutrition, and health services and benefits. Ed and Irene also will discuss consumer economics, preretirement planning, alternatives for supplemental income, retirement lifestyle, loss of a spouse, and legal aid.

The original pilot for the "New Age Radio" series was developed as a service for the State of Ohio Commission on Aging. Over 100 stations throughout the State of Ohio aired the programs daily from June to November 1980. The program elicited tremendous réponse from both stations and listeners, and led to the production of the new 1981 national series sponsored by Nationwide Insurance. The new series will be aired in 25 states.

Ed and Irene offer encouragement and friendship to listeners as they talk about life from a new, older perspective. Each program concludes with an invitation from Ed and Irene to write them in care of the station with questions, concerns and suggestions. All correspondence is answered.

"The show's three-minute format is an up-date of the very conversational, intimate, 'across-the-breakfast-table,' husband and wife talk shows our listeners may be familiar with from an earlier era in radio," says Trulee Burns, creator of the series and vice-president of Jameson Broadcast, Inc.

For further information regarding the series, contact Jameson Broadcast, 614/476-4424.

10.3928/0098-9134-19810601-11

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