Press Release

November 16, 2020
1 min read

Contact Lens Institute launches ‘EASY’ awareness program


Press Release

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The EASY Way campaign provides a digital toolset and talking points for a range of eye care professionals to engage with patients on contact lens hygiene and wear and care tips, the Contact Lens Institute said in a press release.

The three steps of EASY — eyes, awareness, safety and you — are:

  • “Think clean” by using hand hygiene before touching eyes, cleaning lenses and cases as directed and preventing contact with microorganisms in water;
  • “Remember fresher is better” by using and replacing lenses and solution as directed; and,
  • “Trust your eye doctor” by directing questions to them and following guidance.

In the release, Rick Weisbarth, OD, FAAO, chair of the Contact Lens Institute (CLI) board, said the program can help eye care professionals, “present wear and care tips in a simplified, interesting and memorable manner that breaks through the noise. We encourage all optometry and ophthalmology practices in the U.S. and Canada to take full advantage of this no-cost program and its downloadable tools.”

The tools include infographics of wear and care tips for digital and print use, templates that integrate with electronic health records and a feature story that CLI is distributing to media outlets across the U.S. Eye care providers and staff can also complete an online quiz and display a badge and certificate of achievement.

According to CLI’s consumer behavior research cited in the release, 58% of respondents reported using trial and error to figure out new products, 63% reported searching for information about using new products online and three-fifths reported searching for additional information about products they currently use online.

“Approximately four in five respondents want their doctor to alert them to new information that could impact their health. Another 71% want their doctor to reinforce best practices that promote healthy habits,” Weisbarth said. “Likewise, people are open to learning where they could improve; three in four respondents want to be told if they may be doing something wrong that could affect their health. The EASY Way opens the door for ECPs to have these conversations — something their patients expect during an office visit or even through telemedicine.”