June 17, 2019
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Avenova available online, without prescription

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NovaBay Pharmaceutical announced that Avenova Direct, a lid and lash spray designed to remove bacteria and debris around the eyes, is available online, without a prescription.

“While prescription Avenova continues to be available through retail pharmacies and direct in-office sales by certain eye care specialists, patients and physicians have asked for greater accessibility to the product,” NovaBay interim president and CEO, Justin Hall, said in a press release.

He said the company’s direct-to-consumer channel offers the 0.1% hypochlorous acid original prescription formulation in a 20-mL size “at an affordable price.”

Hall said Avenova Direct manages bacterial dry eye in a saline-based lid formulation that is free from bleach, surfactants and other impurities.