February 07, 2019
1 min read

Bausch + Lomb launches online resource for AMD patients

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Bausch + Lomb announced the launch of SightMatters.com, a new educational online resource for people living with age-related macular degeneration.

Bausch + Lomb launched the site to coincide with the start of AMD Awareness Month in February. The new site is designed for the visually impaired with an increased font size and distinctive color contrast between various elements on the pages, according to a press release from the company.

B+L said information on the site can help patients take charge of their condition and provides the opportunity to join an online community of other patients living with AMD.

“It is estimated that as many as 16 million people in the United States have AMD,” Bausch + Lomb U.S. President Joe Gordon said in the release. “SightMatters.com will provide these patients with the information they need to manage their AMD. With its ‘AMD Action Plan’ questionnaire, patients can receive a personalized plan to understand the changes needed in their daily lives and how to check for signs and symptoms of AMD, so they can help reduce their risk of progression.”

In addition to launching SightMatters.com, Bausch + Lomb said it will also continue its 4-year collaboration with Prevent Blindness to raise public awareness about AMD. Throughout the month of February, Bausch + Lomb with donate $1, up to $50,000, to Prevent Blindness, for every “like” or “share” of Bausch + Lomb SightMatters Facebook posts.

“We value our longstanding collaboration with Bausch + Lomb, to help bring awareness to this pervasive condition and the importance of checking now versus later to catch AMD early,” Prevent Blindness President and CEO Jeff Todd said in the release. “By working with Bausch + Lomb for the fourth consecutive year, we can continue to encourage people to prioritize their eye health.”