Optometry's Meeting

Optometry's Meeting

June 30, 2017
1 min read

Virtual reality shows life with AMD

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Bausch + Lomb launched a virtual reality simulation of age-related macular degeneration at Optometry’s Meeting.

The AMD Virtual Experience allows eye care professional to experience the challenges this progressive eye disease causes in their patients.

“We are continuously looking for creative ways to educate the public about eye health and we hope by showing eye care professionals their AMD patients’ struggles first-hand, it will encourage them to be even better stewards of care,” Joseph Gordon, president of consumer health and vision care at Bausch + Lomb, said in a press release from the company.

The simulation was available at the Bausch + Lomb booth during the meeting.

“I spend a lot of time talking to my AMD patients and their family members about steps they can take to help reduce their risk of disease progression,” Jeffry Gerson, an optometrist from Grin Eye Care in Leawood, Kansas, said in the release. “Now, after being able to fully relate to what my patients are dealing with through the AMD Virtual Experience, it has underscored, even more, the importance for me as a practitioner to communicate to my patients the importance of reducing their risk of progression.”