October 11, 2016
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Adlens updates logo, evaluates market strategy

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LAS VEGAS – Adlens introduced its new brand identity, logo and tagline here at Vision Expo West.

In light of its “significant growth” over the past 3 years, “the updated logo reflects the unique positioning of Adlens as a technology-forward company challenging the traditional lens industry while strengthening the premium positioning of AdlensRx Focuss,” according to a company press release.

Adlens senior vice president David Eichelberger told Primary Care Optometry News that the variable focusing eye wear is “live” in 62 locations, and the company is “working with select accounts to establish the sell-through formula.”

He shared the story of a woman in Kansas City who said the Adlens eye wear changed her life.

“She called and said she’s moving to Seattle and wanted to rep for us,” Eichelberger said.

Another satisfied customer is an 11-year-old girl with fluctuating vision problems.

“The issue is finding those people,” Eichelberger said. “We’re going to restrategize and hold with those 62 accounts. It’s a big of a niche product.”

Lighter and thinner frame capabilities will be available in 6 to 8 months, he said, and the next generation technology is in the works. – by Nancy Hemphill, ELS

Discl osure: Eichelberger is the Adlens senior vice president.