August 27, 2019
1 min read

Cricket Health adds chief development officer, board member

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Colleen Reitan

Cricket Health has appointed a chief development officer and a new member to its board of directors.

Former health plan leader Colleen Reitan was appointed to the company’s board of directors and health care executive Adam Hameed will be joining Cricket Health as chief development officer.

“Health care providers and health plans are seeking care that drives better health outcomes and reduced costs in an industry rapidly shifting to a values-based care approach,” Reitan said in a company press release. “Kidney care presents one of the greatest opportunities for improvement having seen skyrocketing costs and underwhelming care for too long. I’m honored to bring my experience to the table to help advance a patient-centered kidney care through value-based payer arrangements.”

Reitan has held senior leadership positions with Blue Cross and Blue Shield of Minnesota and Health Care Service Corporation (HCSC). Most recently, she served as executive vice president with HCSC, where she oversaw Blue Cross and Blue Shield plan operations in five states covering more than 16 million members.

Adam Hameed

Hameed previously served as chief revenue officer with three innovative technology and heath care companies, including PlanSource, Alegeus Technologies and Silverlink Communications. Before that, he helped launch the data and analytics business within Emdeon, which later became Change Healthcare. He also served as the senior vice president of the payer go-to-market team within Optum, the technology and services-focused arm of UnitedHealth Group.

In his new role as chief development officer, Hameed will be responsible for developing and executing the company’s market strategy, including all sales and marketing activities.


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