Disclosures: Berry reports no relevant financial disclosures. Chiang reports a relationship with Boston Scientific.
May 16, 2019
24 min listen
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Social Media in Medicine

Disclosures: Berry reports no relevant financial disclosures. Chiang reports a relationship with Boston Scientific.
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In this inaugural episode, social media guru, Austin Chiang, MD, MPH, of Jefferson University, joins me to discuss the importance of developing a professional social media presence. He also gives his take on where the field is heading and offers advice for early career physicians looking to get started on various platforms.   

  • Intro :10
  • How did you decide to develop a professional social media presence? :49
  • Were you involved in social media as an IM resident? 2:04
  • Should professional accounts be separate from personal accounts? 2:34
  • Do you think major associations have developed social media guidelines that may be outdated? 5:15
  • Can you talk about the #VerifyHealthcare campaign? 6:30
  • Do you encounter vulnerability or fear of posting something that may be misinterpreted? 9:48
  • Is there a standardized set of rules for physicians regarding what can and cannot be posted online? 11:30
  • Are you aware of any rules regarding posting pictures or videos from endoscopy? Are you required to get patient consent? 12:45
  • What are you working on at the Association for Healthcare Social Media (AHSM)? 14:25
  • Where do you think social media is going? Where’s the next trend? 15:32
  • Would you suggest physicians open Instagram and Twitter accounts and develop profiles on LinkedIn all at once, or take things slow with one platform at a time? 17:33
  • Physicians are busy. What tips can you provide for developing creative and thoughtful social media posts? 19:00
  • What advice would you give to early career physicians who are looking to take this next step into social media? 21:21
  • Thank you, Dr. Chiang 23:47

Austin Chiang, MD, MPH, is a practicing gastroenterologist, director of the endoscopic bariatric program and chief medical social media officer at the Jefferson Health System in Philadelphia. Follow him on Twitter @AustinChiangMD.

We’d love to hear from you! Send your comments/questions to guttalkpodcast@healio.com. Follow us on Twitter @HealioGastro @sameerkberry