VIDEO: Text message program offers support to patients diagnosed with CRC
In an exclusive video, Healio Gastroenterology spoke with Brian Dooreck, MD, of Gastrointestinal Diagnostic Centers in Pembroke Pines, Fla., about the colorectal cancer provider outreach program, or CRC POP.
“[Giving] patients the instruction, the direction, the reassurance is what this program about,” he said.
Dooreck and colleagues began CRC POP about 6 months ago when they realized patients were being told they had CRC right after surgery or any procedure, but they were not being told they had help and support. The initiative's goal is to help the approximately 14,000 gastroenterology (GI) providers and their audience includes 150,000 CRC patients diagnosed every year.
They joined forces with the company EasyTexting so patients are able to text “Colon” to 48-48-48 and a PDF will pop up on their phone with a list of CRC support organizations, their websites and their phone numbers. Dooreck wants patients who are diagnosed with CRC to have resources and support to turn to early-on.
Dooreck and his group have partnered with five organizations including American Cancer Society, Colorectal Cancer Alliance, Fight Colorectal Cancer, Colon Cancer Coalition, and the Colon Cancer Foundation.