May 19, 2017
1 min read

Survey finds 41% of Canadians do not pay attention to UV index

You've successfully added to your alerts. You will receive an email when new content is published.

Click Here to Manage Email Alerts

We were unable to process your request. Please try again later. If you continue to have this issue please contact

The Canadian Cancer Society has reported results of national survey that found 41% of Canadians responded that they did not pay attention to the UV index, which measures the sun’s ultraviolet rays.

The survey, conducted April 21-23 among 1,505 randomly selected Canadian adults, found that 46% of men reported ignoring the UV index, compared with 37% of women according to a news release.

Those least likely to pay attention to the UV index were younger Canadians, with 56% of those aged 18-to-34 years reporting they don’t pay attention to the index, compared to 33% of survey respondents aged 55 years and older.

The belief that the sun is the safest source of vitamin D was reported by 48% of the respondents, while 43% said that getting a tan is important for vitamin D needs.

Younger Canadians also were more likely to believe the sun was an important source of vitamin D, with 48% of those aged 18 to 34 years that a tan is important to get vitamin D, compared with 40% of respondents aged 55 years and older, according to the release.

Among the respondents, 75% reported getting “a bit of color from the sun” made them look healthy, with 29% of those surveyed reporting they like to get a deep tan, the society reported.

The organization reported that the UV index was developed by Environment Canada and is included with daily wreathe reports, with a range of 0 to 11-plus. It recommends that individuals should protect their skin as much as possible when the index is 3 or higher, which includes waring a wide-brimmed hat, tightly woven or UV protective clothing and sunglasses and wearing a broad-spectrum sunscreen with a sun protection factor of 30 or higher.

The survey was conducted by Maru/Matchbox on behalf of Jamieson Vitamins and the Canadian Cancer Society, and had a margin of error of ± 2.5%, 19 times out of 20, according to the release.