November 17, 2016
1 min read

AAD announces patient education partnership

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The American Academy of Dermatology has announced that ContextMedia:Health has been selected as a patient education affinity partner.

The agreement offers digital educational technology from ContextMedia:Health, the largest health care decision provider in the United States, to AAD’s U.S. members for free, according to a press release. The goal is to deliver decision enhancement technologies and educational content to patients and dermatologists before and after consolation.

Dermatologic health contents form AAD’s patient education library will be shared with ContextMedia:Health’s national network of 25,000 physician practices, hospitals and health systems, according to the release.

It is the first nationwide point-of-care patient education partnership for AAD, according to the release.

“Patients appreciate the trusted and credible health information they receive from their dermatologists during in-office counseling, and research has shown the benefits of patient education, including greater treatment compliance and overall patient satisfaction, Rebecca Tung, MD, FAAD, chair of the AAD’s Public Education Committee, stated in the release. “Through this partnership, the AAD will expand the reach of important skin, hair and nail health information.”