December 21, 2016
2 min read

Allergan global survey reveals women’s motivations for cosmetic facial treatments

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Allergan commissioned a global survey to gather the opinions of women from around the world on the concepts of beauty, facial aesthetics, skincare routines and treatments involving injectables and dermal fillers.

The survey was conducted by Insight Engineers in March 2016. The online questionnaire was completed by 7,700 women from the following countries: Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, The Netherlands, South Korea, Spain, Thailand, Turkey, the United Kingdom and the United States. An average of 400 to 500 surveys were conducted per country. Average age of the respondents was 40 years (range, 18-65 years).

When asked about their motivations to look good, 74% of women said they primarily wish to look good for themselves, though some mentioned their partners (37%) and friends (15%).

When asked what elements contribute most to a woman’s outer beauty, body shape and figure were as equally important as complexion and skin quality (56%). Other aesthetic factors included eyes (48%), face shape (35%), facial symmetry (32%) and hair (27%). Only 17% of respondents answered bone structure, skin tone and lips or mouth shape.

A majority of women answered that they have a regular skincare routine, with most positive responses from Thailand (96%), China (89%) and Spain (88%). The global average spent a month on skincare was 35. Chinese women spend the most (80), followed by South Korea (60) and Thailand (45), with the least being spent in Canada (19) and The Netherlands (17). When asked what phrases come to mind when thinking about a beautiful woman, skin quality was rated higher (23%) than terms like ‘attractive’ or ‘pretty.’

More of the respondents said that their motivation for considering treatment was to improve their aesthetic appearance (63%), than to address the signs of aging (50%). The most common concerns were bags under eyes (66%), fullness under chin (52%), loss of fullness in cheeks (52%) and volume in lips (43%).

Sixty-five percent of the respondents agreed that facial fillers have become more socially acceptable than they were 5 years ago and 57% felt that injectable treatments could look natural. The highest acceptance rates were in Brazil (76%), Mexico (73%) and Turkey (72%), while the lowest rates were in the United Kingdom (44%), Germany (41%) and Japan (31%).

“Our research has shown a diverse range of opinions and attitudes around beauty and the role of facial aesthetics in helping women achieve their goals,” the consulting surgeons Mauricio de Maio, MD, and Jonquille Chantrey, MD, wrote. “Our hope is that sharing this information with the wider global community, other women will identify with the insights and consider how to make the best of their own natural beauty.”