SLACK Incorporated, a Wyanoke Group Company, is pleased to announce Matthew J. Holland as Chief Commercial Officer. Holland will oversee print, digital and custom sales operations for Healio.com and all SLACK periodicals.
“We are excited about the extensive publishing, sales and education experience Matt brings. He will be a key contributor to our strategic leadership at SLACK as we continue to develop and deliver engaging content for health care professionals while providing effective marketing opportunities for our advertising partners,” said John C. Carter, Chief Operating Officer, Wyanoke Group.
Holland was previously General Manager and Senior Vice President, Haymarket Medical Education and myCME.com, and was responsible for overseeing a multi-channel medical education business which included the launch of a suite of proprietary digital products. He was a member of Haymarket Media U.S.’ Executive Committee and for a period of time also oversaw PRI Healthcare Solutions, Haymarket’s custom medical communications business. Holland’s prior experience includes time as Executive Director at WebMD and Medscape, where he started their Public Health Solutions Business Unit, and as Group Publisher and Director at Advanstar Life Sciences (now UBM).
“SLACK and Healio are well known for delivering high-quality content to health care professionals at the specialty and subspecialty level. I look forward to extending this reach to our advertising partners, teaming with them to build high-value marketing programs for their products and services,” Holland said.