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Emphasis on child’s direct benefit increased parents’ intent to vaccinate with MMR

August 18, 2014

Parents’ intentions to vaccinate their infants with the measles-mumps-rubella vaccine increased if their physician emphasized benefits directly to the child, according to study findings in Pediatrics.

Kristin S. Hendrix, PhD, of Indiana University School of Medicine in Indianapolis, and colleagues evaluated variations of vaccine messages via a national online survey administered to parents of infants. Parents were randomized to receive one of the following vaccine messages: 1) the MMR Vaccine Information Statement (VIS); 2) VIS plus additional information about how the MMR vaccine directly benefits the child; 3) VIS plus additional information explaining the MMR vaccine’s benefits to society in general; or 4) VIS plus additional information emphasizing the MMR vaccine’s benefits directly to the child and to society.

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