April 25, 2017
A community-based intervention using parent advocacy was successful in promoting vaccine-positive attitudes over the course of 3 years in Washington state childcare centers, preschools and schools.
“Strong negative rhetoric about vaccines can circulate widely on social media. Some parents feel hesitant about early childhood vaccines and may delay or refuse some or all vaccines, which may put others in their community at risk,” Clarissa Hsu, PhD, principal investigator of the study from Kaiser Permanente Washington Health Research Institute, said in a press release. “This project was designed to counterbalance prevalent anti-vaccine messages that do not reflect the fact that most — at least four in five — people vaccinate their kids and are supportive of vaccines.”