Hanger Orthopedic Group, Inc. announced its company name has been changed to Hanger, Inc, after approval by the company’s stockholders at the company’s annual meeting of stockholders on May 10, according to a press release.
The change comes after more than 2 years of input from market and internal analyses, focus groups, surveys and one-on-one interviews with patients and customers, referral sources, industry thought leaders, investors, payers and competitors. According to the release, the strategic branding effort included partnering with external experts to conduct extensive research with nearly 1,000 internal and external stakeholders. The rebranding effort also includes Hanger’s core patient care business, from Hanger Prosthetics and Orthotics to Hanger Clinic, which included new names, logos, designs and communications across Hangers various businesses and throughout Hanger Clinic’s more than 700 clinics nationwide.
“Hanger has grown and evolved over the years from solely an orthotic and prosthetic patient care company to one of the leading clinical authorities in the provision of integrated rehabilitative solutions with a full range of services and products,” Vinit K. Asar, president and chief executive officer of Hanger, said in the press release. “When you consider our continuing disciplined diversification strategy, our former company name was limiting. Having just celebrated our 150th anniversary, the timing is right to position the company for the future.”