Michael Burton has extensive experience in management, sales and marketing. Burton owns and operates Burton Business Services, which provides consulting services, marketing assistance, and project management to businesses and nonprofit organizations.  He is also a partner in OandP Staffing, LLC, providing expert assistance with O&P careers.  Burton is a member of the Industry Advisory Council for O&P Business News and is President of the Orthotic and Prosthetic Activities Foundation. He also serves on the board of directors for The Center for O&P Learning & Evidence-Based Practice. Burton is a frequent speaker at colleges with O&P programs, as well as continuing education conferences. He focuses his blog on the business of O&P with a wide range of topics from marketing, human resources, health care reform and the latest business changes to impact O&P.

What’s new?

October 14, 2011

What’s new? That is the question practitioners are asking today more than any other. However, by the time someone can formulate an answer to that proverbial…

Ethics: Has something changed?

September 12, 2011

The Merriam-Webster dictionary defines ethics as, “The discipline dealing with what is good and bad and with moral duty and obligation.” There is certainly…

Volunteering your time — Who has time for that?

July 15, 2011

The better question is, “Who doesn’t have time for that?” The organizations that serve the orthotic and prosthetic (O&P) community are often referred to as the “ABCs” of…

Hiring time

May 23, 2011

Today’s job market is filled with candidates who desperately need jobs. Unlike any period during our lifetimes there are more people applying for jobs now than ever…

Firefighter or fire preventer?

April 4, 2011

Business owners who have been through fire inspections with their buildings understand quite well the difference in these two types of people. O&P facilities have a good…

I don’t need to market my practice …

March 11, 2011

Is your business growing? If not, do you have a marketing plan in place? If you answered no to both of these questions you may be stuck on thinking about how the economy…

It’s the holiday season – or is it?

December 30, 2010

It is once again that time of year where we pause to celebrate the holidays. Or do we? Before writing this today I consulted Merriam-Webster to get a definition of the…

Exhibit halls: Sometimes a lonely place

October 27, 2010

As someone who has been attending O&P meetings and working inside of exhibit halls for almost 30 years, I certainly understand why these are sometimes a lonely place.

What does quality cost?

September 10, 2010

We talk about quality often, but how many of us really understand the term?

Visiting 'The hill'

June 22, 2010

The AOPA Policy Forum was held in late May in Washington, D.C. For first-time attendees like me this presented a unique opportunity to learn about the legislative…