Top Story

Social media tools offer opportunity to target health care consumers

Social media tools offer opportunity to target health care consumers
May 22, 2015

NEWPORT, R.I. — Facebook and Twitter are tools, not toys, with specific demographic penetrance and specific demographic targets, according to Farris K. Timimi, MD, medical director of social media at the Mayo Clinic.

Searching for health care information is the third most common use of the Internet, Timimi said in a presentation at the American Ophthalmological Society meeting. “I guarantee your patients Google you, their disease, their doctor, their diagnosis and your institution, which means that each one of those entities has a digital avatar online, whether filled or not.”

In the Journals

Amino acid peptide improves signs, symptoms in severe dry eye

May 22, 2015
Patients with chronic graft-vs.-host disease who were treated with thymosin β4 eye drops (RGN-259, 0.1%) experienced statistically significant improvements in signs…
Perspectives on Glaucoma

SLT efficient, safe for phakic, pseudophakic eyes

May 22, 2015
Selective laser trabeculoplasty proved to be an effective treatment option for pseudophakic and phakic open-angle glaucoma and ocular hypertension, according to a study…
Business News

Early safety data favorable for pSivida’s Medidur for posterior uveitis

May 22, 2015
Early IOP safety data are encouraging for Medidur, a treatment for posterior uveitis in phase 3 trial, pSivida announced in a press release.At 3 months, only 4% more…
Breaking News

Ampio reports positive results in DME patients treated with Optina

May 22, 2015
Ampio Pharmaceuticals reported positive results in the phase 3 OptimEyes trial in patients with diabetic macular edema, according to a press release. The multiple site…
More News Headlines »
Agustin Gonzalez

BLOG: Keep your enemies close

April 28, 2015
Agustin L. Gonzalez, OD, FAAO, reminds us of the adage: “Keep your friends close, but your enemies…
More »