April 29, 2016
April is a transition month. As a long-term resident of the Northeast, the changes that take place around me in April are astounding. The grass turns from a dull greyish brown to a vivid green. The trees turn from lifeless skeletons to vibrant rich tentacles of color and fragrance. The days are longer and warmer and people are outside walking, biking and getting ready for summer.
This year April has been the month of Vision Expo East. This means springtime in the “Big Apple.” I spent a large chunk of my time this year in the exhibit hall with my youngest optometrist son. It is interesting to me to see how the next generation views our profession. As a “digital generational” optometrist, he takes the Internet and instant communication for granted. This seems to create an entirely different way to communicate with patients and other health care providers. The context of this communication at the expo was largely based on marketing ophthalmic products and influencing purchase decisions, but to me it represents a better way to convey our image and our health care message.