February 10, 2017
Let’s say you’re going to the hardware store to buy a wrench. Naturally, the store sells more than one product that can do the same job, but let’s pretend that one wrench is, say, 10% better than another. Maybe it requires 10% less effort to turn the bolt or maybe it turns the bolt 10% tighter. How much more would you pay for that wrench?
Some of us would choose the less expensive wrench regardless of price, figuring that either product gets the job done, so why not save a little? Some might spring for the better tool regardless of price, always wanting to “own the best.” Most of us, though, would consider the price difference in relation to how much we expect to use the wrench, and we’ll judge whether the price differential is worth it.