NEW YORK — Transitions Optical introduced a new multicultural blog and online versions of a bilingual What to Expect eye care guide series during International Vision Expo.
The new multicultural blog will provide best practices and cultural-based tips from Transitions Optical's Diversity Advisory Board. The blog will be updated monthly covering topics from business building and ethnic marketing techniques to strategies for overcoming potential language and cultural barriers, according to a company press release.
The online versions of the What to Expect eye care guide series are intended to help eye care professionals communicate with patients and improve their overall eye care experience by providing content in both English and Spanish and include the recently launched Diagnosis Guide, Eye Exam Guide and Eye Care Communication Guide. Access to the site is free of charge.