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BLOG: Facebook advertising is powerful, individualized

April 25, 2017

With Facebook ads, you can individualize your message, according to Agustin L. Gonzalez, OD, FAAO, who advertises to a 15-mile radius from his office.

Harry S. Brown, MD, FACS, founder of SEE International, dies

April 21, 2017
Harry S. Brown, MD, FACS, founder of SEE International, died April 16 at the age of 86, the organization announced. Educated at the University of Missouri and George…

AMA, collaborators provide ‘bold, innovative’ EHR training

April 21, 2017
The AMA recently announced a partnership with the Regenstrief Institute that it says will ensure more medical students and medical trainees gain real-world experience…

B+L contact lens recycling program gains momentum

April 21, 2017
Bausch + Lomb announced that more than 180,000 units of used contact lenses and blister packs have been recycled through its #ONEbyONE recycling program. More than 1,800…
COPE CME CE

Ocular Surface Diseases, Disorders, & DysfunctionsTM: Volume 2, Number 3

This activity is supported by an educational grant from Shire.

Maintenance of the health of the ocular surface is complex due to numerous potential challenges, including dry eye…
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VIDEO: Expert identifies new ways to improve profitability

March 2, 2017
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Vision Expo East

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VIDEO: Health care trending toward consolidation

January 25, 2017
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BLOG: Facebook advertising is powerful, individualized

April 25, 2017
With Facebook ads, you can individualize your message, according to Agustin L. Gonzalez, OD, FAAO, who advertises to a 15-mile radius from his…

Harry S. Brown, MD, FACS, founder of SEE International, dies

April 21, 2017
Harry S. Brown, MD, FACS, founder of SEE International, died April 16 at the age of 86, the organization announced. Educated at the University of…

AMA, collaborators provide ‘bold, innovative’ EHR training

April 21, 2017
The AMA recently announced a partnership with the Regenstrief Institute that it says will ensure more medical students and medical trainees gain…

B+L contact lens recycling program gains momentum

April 21, 2017
Bausch + Lomb announced that more than 180,000 units of used contact lenses and blister packs have been recycled through its #ONEbyONE recycling…

Richard Troutman, pioneer of microsurgery, dies

April 18, 2017
Richard Troutman, MD, DSC, who pioneered the development and use of microsurgical instruments in ophthalmology and co-founded the International…

Optical prescribing now permitted via telemedicine in Virginia

Primary Care Optometry News, April 2017
Virginia Governor Terry McAuliffe, on Feb. 23, signed into law a bill that allows optometrists and ophthalmologists to see patients and issue optical…

Social Media and the OD

Target your online marketing to highlight your specialties

Primary Care Optometry News, April 2017
Agustin L. Gonzalez, OD, FAAO
Marketing tips are available everywhere, and they are fundamental to growing your practice. For the do-it-yourself crowd, the Internet alone is …

CMS proposes 2018 Medicare payment, policy updates for hospital admissions

April 17, 2017
CMS issued a proposed rule to update 2018 Medicare payment and policies for patients admitted into the hospital, according to a press release. The…

CMS issues final rule on health insurance market for 2018

April 17, 2017
To provide some immediate relief for patients and insurers, CMS has issued the final Market Stabilization Rule, which the agency says will help

Conn. legislation requires office visit for contact lens Rx

April 17, 2017
Recently proposed legislation in Connecticut states that a provider may not use the data or information obtained from the administration of a test…

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