Clinician promotes ‘e-marketing’ in the optometric practice

  • October 4, 2013

LAS VEGAS – One optometrist turned to social media, or what he calls “e-marketing,” to save his practice, he told attendees here at a social media panel discussion during Vision Expo West. Between 2005 and 2006, Alan N. Glazier, OD, FAAO, said he saw that his practice “was dying.” “I realized I had to look for new marketing opportunities,” he said. “I eliminated all traditional marketing in favor of search engine optimization.More »

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