Optometry

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Be smart with social media

September 3, 2015

With today’s world becoming more and more connected, fields you never dreamed would require some type of social media savviness – such as the medical field – are beginning to take their first steps into the Internet world. Unfortunately, this can be the source of many growing pains, some that can be the beginning of serious problems you should seriously try to avoid.

So, if you’re an optometrist who’s really only just starting to spread your practice into Facebook, Twitter and more, here are a few tips for taking those first steps with poise and experience, while also avoiding any first time foibles that may wind up being truly devastating in the long run.

Darrell White

Publication Exclusive: Summer 'thoughtlets' on dry eye and other topics

September 3, 2015
It’s summer time. Writers and readers naturally turn to lighter fare, intellectual sangria in a red Solo cup to the winter’s Sinskey Claret in Riedel —…
Breaking News

Ocata receives NEI grant to develop photoreceptor progenitor cell therapy

September 2, 2015
Ocata Therapeutics received a Small Business Innovation Research grant from the National Eye Institute to fund preclinical development of its propriety photoreceptor…
In the Journals

Peripheral lesions associated with diabetic retinopathy progression

September 2, 2015
Both the presence and increasing extent of predominantly peripheral lesions were associated with an increased risk of diabetic retinopathy progression, according to a…
Breaking News

Valeant to acquire Synergetics USA

September 2, 2015
Valeant Pharmaceuticals announced that it will acquire Synergetics USA for $6.50 per share in cash, according to a Valeant press release.“The addition of…
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PCON Reports
PCON August 2015

Clinicians agree quality of life is a vital part of comprehensive glaucoma care

Primary Care Optometry News, August 2015
Most eye care providers agree that the goal of glaucoma care is to sustain a patient’s quality of life by…
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Video
Agustin Gonzalez

BLOG: Stay professional on social media

August 27, 2015
Agustin Gonzalez, OD, says that you only have one chance to make a first impression – even on social media.He…
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YAG photoablation effective first-line treatment for vitreous opacities

YAG photoablation effective first-line treatment for vitreous opacities

Primary Care Optometry News, August 2015
Darcy Eberle, OD; Dianne Kowing, OD, FAAO; Ruth Hyatt, OD; William Dunn, MD, FACS
A 56-year-old certified ophthalmic technician presented for a comprehensive eye examination. He was complaining of…
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