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Social media tools offer opportunity to target health care consumers

Social media tools offer opportunity to target health care consumers
May 22, 2015

NEWPORT, R.I. — Facebook and Twitter are tools, not toys, with specific demographic penetrance and specific demographic targets, according to Farris K. Timimi, MD, medical director of social media at the Mayo Clinic.

Searching for health care information is the third most common use of the Internet, Timimi said in a presentation at the American Ophthalmological Society meeting. “I guarantee your patients Google you, their disease, their doctor, their diagnosis and your institution, which means that each one of those entities has a digital avatar online, whether filled or not.”

Business News

Early safety data favorable for pSivida’s Medidur for posterior uveitis

May 22, 2015
Early IOP safety data are encouraging for Medidur, a treatment for posterior uveitis in phase 3 trial, pSivida announced in a press release.At 3 months, only 4% more…
Breaking News

Ampio reports positive results in DME patients treated with Optina

May 22, 2015
Ampio Pharmaceuticals reported positive results in the phase 3 OptimEyes trial in patients with diabetic macular edema, according to a press release. The multiple site…
VIDEO: Speaker discusses toric IOL power calculations and postoperative enhancements after refractive cataract surgery Meeting News CoverageVideo

VIDEO: Speaker discusses toric IOL power calculations and postoperative enhancements after refractive cataract surgery

May 22, 2015
MILAN — At the OSN Italy meeting, Alan R. Faulkner, MD, discusses two aspects of refractive cataract surgery: obtaining IOL power calculations, based on the results of a…
Long-term development improves after PRK in children with neurobehavioral disorders and isoametropic amblyopia Meeting News Coverage

Long-term development improves after PRK in children with neurobehavioral disorders and isoametropic amblyopia

May 21, 2015
NEWPORT, R.I. — PRK in children with neurobehavioral disorders and severe isoametropia not only improves visual acuity but also improves communication skills…
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Practical Retina

Comparing Aflibercept, Bevacizumab, and Ranibizumab for DME: Analysis of DRCR Protocol T

Ophthalmic Surgery, Lasers and Imaging Retina, March 2015, Volume 46 Issue 3
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CME
Real-world Use of Anti-VEGF Therapy

Real-world Use of Anti-VEGF Therapy

This activity is supported by an educational grant from Genentech, Inc.

Anti-VEGF is well established as first-line therapy for the treatment of diabetic macular edema (DME) and age-related…
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Meeting News Coverage Video
Miyake-Apple view, accelerated aging used to assess performance and quality of novel three-piece IOL

Miyake-Apple view, accelerated aging used to assess performance and quality of novel three-piece IOL

May 21, 2015
MILAN — A novel three-piece IOL for a small incision is easy to implant, stable in the eye and glistening-free…
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